SENIOR / LEAD PRODUCT DESIGNER
M2
Simplifying the Mortgage Broker Flow
A property-search and online mortgage platform connecting discovery, mortgage approval, verification, and transaction workflows.
ROLE
Senior / Lead Product Designer
SCOPE
Product design · Design system · Web and mobile
ROLE
Senior / Lead Product Designer
SCOPE
Product design · Design system · Web and mobile
The mortgage broker flow demanded everything upfront — a long application, documents, and no sense of whether approval was even likely. Users dropped off before reaching the product's core value.
- Shortened the entry to goal and key parameters
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Deferred documents until they became relevant
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Surfaced a preliminary result early
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Made application status and next steps always visible
+19% engagement, −14% bounce — more users completed the flow and reached a decision.
INSIGHT
In a high-stakes financial flow, every question asked too early costs trust — and conversion.