SENIOR / LEAD PRODUCT DESIGNER
KUPER
B2B System inside Marketplace
15M+ MAU
A/B-tested B2B experience increased repeat orders and retention by ~20%.
A business-ordering experience integrated into Kuper’s consumer marketplace across web and mobile.
ROLE
Senior / Lead Product Designer
SCOPE
Product design · Design system · Web and mobile
A/B-tested B2B experience increased repeat orders and retention by ~20%.
A business-ordering experience integrated into Kuper’s consumer marketplace across web and mobile.
ROLE
Senior / Lead Product Designer
SCOPE
Product design · Design system · Web and mobile
Business customers were forced through consumer-oriented journeys:
- Personal and business contexts were unclear
- Onboarding required too much information upfront
- Profile switching was confusing
- B2B scenarios behaved inconsistently across platforms
Personal profileBusiness profile- Introduced an explicit personal/business context within one product
- Made profile switching a core interaction
- Reduced onboarding to the information required for activation
- Added complexity progressively when it became relevant
- Reused familiar marketplace patterns across web and mobile
A unified product created more design constraints than a separate B2B application, but reduced fragmentation and made activation and switching more predictable.
VALIDATION & OUTCOME
A/B tests across web and mobile confirmed ~20% growth in customer repeat orders and retention.
The experience was shipped across onboarding, profile switching, and ordering flows.
INSIGHT
B2B inside B2C is a system problem, not an interface problem.